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PHOEBE WONG

I lead human-centered UX strategy and design to simplify complexity, delivering intuitive digital experiences that drive adoption, satisfaction, and business growth.

Other Notable Work

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Pfizer Club

App, POS System & CMS Design,

User Interview, Design Workshop

2020

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Dr. Kong

App Design, Focus Group

2020

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Avis to go

App Design

2019

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Blue Cross

App Design, Branding

2019

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Baby Dating

App & CMS Design, Branding

2018

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HKRoadCam

App Logo Design

2017

Featured Case Studies

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2024

Project Ascend in ParknShop

Project Ascend in ParknShop

Led a year-long initiative, enhancing customer satisfaction by 5% and conversion rates by 20% through UX/UI optimisation
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2021-2022

ParknShop eStore Revamp

Spearheaded UX/UI enhancements, increasing customer satisfaction by 5% and conversion by 4.5% via intuitive redesigns
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2019

Hong Kong Science Park

Led a comprehensive UX/UI redesign, introducing a community feature to enhance employee engagement and streamline the app functionality

Want to know more?
Let's get in touch😉

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