👩💻 With 8 years of experience in the UX/UI industry,
I currently serve as the UX & Design Lead at AS Watsons, overseeing the largest local grocery business, ParknShop.
SKILLS I AM GOOD AT
Strategy Planning, Management and Leadership
foster collaboration and innovation, delivering impactful and
user-centered designs aligned with business goals
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Stakeholder Alignment
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Cross-Functional Collaboration
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Project Scoping
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Timeline Management
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Resource Allocation
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KPI Setting & Tracking
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Team Mentorship
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Atlassian Jira, Rovo AI, Notion, Trello, Monday
User Research and Data Analysis
uncover user insights and behavior
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Design Thinking Workshop, Focus Group
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In-depth Interview, Survey
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User Persona, User Journey Map, Empathy Map, Competitor Analysis
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Usability Test, Card Sorting, A/B Test
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Data Analysis & Visualisation, Heatmap Analysis
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Generative AI e.g. ChatGPT, Gemini, Claude, Copilot; Google Analytics, UXCam, Clarity, UXArmy, Hotjar, Miro
UX/UI Design
craft inntuitive experiences and cohesive branding
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Information Architecture, Wireframe
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Mockup, Prototyping
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Design System, Accessibility (WCAG)
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Vibe Coding e.g. Lovable, Manus; Figma, Figma AI, Sketch, Lottie, Illustrator, Photoshop, Premiere pro
Others
built a strong foundation in internet and multimedia technologies from my bachelor's degree
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Foundation of Coding e.g. HTML, CSS, Javascript, Java, C++
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Foundation of 3D Modelling and Game Design
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Visual Studio, Unity, 3DsMax, Blender
Jul 2023 – Present
UX & Design Lead
AS Watsons
Jan 2021 – Jun 2023
Senior UX & Design Specialist
AS Watsons
Jan 2019 – Dec 2020
Lead UX/UI Designer
Innopage Limited
Aug 2017 – Dec 2018
UI/UX & Graphic Designer
Innopage Limited
Sep 2016 – Jul 2017
Quality Assurance Analyst
Keysoc Limited
8 years+ experiences
2013 – 2017
BSc (Hons) in Internet and
Multimedia Technology
The Hong Kong Polytechnic University
Education
Facilitator of Design Thinking Workshops, User interviews, Usability Tests
@PNS(AS Watson)
2021-Present
Facilitator of Design Thinking Workshops, User interviews, Focus Groups
@Pfizer, Dr.Kong, HKSTP, Hapi Journey
2018-2022
Teaching Assistant of UX/UI Course
@School of Continuing and Professional Studies, CUHK
2019
Speaker of Discover UX/UI
@BLOOM co-working space
2018
Interview by Hong Kong Design Centre 香港設計中心〈UNLEASH! 設計思維 · 無限可能〉
2019
