2019
Hong Kong Science Park App Revamp
Led a transformative revamp, enhancing the HKSTP App for park employees
with innovative features
Deliverable
The revamp enhanced the user experience by introducing a community feature to encourage employee interaction, while optimising news, food ordering, and transportation services for seamless access.
Platform
App
Year
2019
My Role
Led survey, usability tests and focus groups to uncover user's pain points; facilitated design workshop with stakeholders to scope the project's direction. Worked with cross-functional teams to craft the innovative UX/UI design
Project Outcome
Gathered valuable insights from research and workshops. Effectively redefined the App’s UX/UI, reconstructing its framework with a new community feature featuring comprehensive flows and layouts.
Successfully revitalised the app’s branding with a vibrant, youthful visual style tailored to HKSTP’s user base, enhancing its appeal and alignment with organisational identity.
​STEP 1
Survey
To secure the pitch, I directed my team to conduct a short survey, engaging 10 HKSTP employees to uncover end-user pain points and valuable insights. This effort enabled us to pinpoint key opportunities, shaping the revamp to enhance the app’s user experience with a focus on community interaction.
​STEP 2
Pitching Proposal
Following the survey insights, I led my team to craft a stratigic pitching proposal, incorporating personas, user journey maps, pain points, and actionable suggestions for HKSTP, securing the project win
​STEP 3
Usability Tests & Focus Group
To start the project, I led my team to conduct usability tests and focus groups, gaining deeper insights into end-user feedback and innovative ideas for the new community feature.
These sessions validated our pre-pitch survey ideas and uncovered fresh perspectives from 16 science park staff.
We compiled a comprehensive report, presenting key insights in the next design workshop to collaborate with stakeholders on refining the revamp strategy.
​STEP 4
Design Workshop
Together with my team, I facilitated a design workshop, inviting 15 stakeholders from HKSTP, representing marketing, technical, and customer service teams, to collaboratively explore end-user pain points from our research. Eventually, prioritised and consolidated ideas into scope of work.
Most Voted HMW Statements
HMW
know the background info. of participants before joining the event?
HMW
make the event more attractive to encourage participation?
HMW
Find and join or create groups with similar interest?
HMW
effectively stimulate discussions and make the content of group chats more engaging?
​STEP 5
UX/UI Design
I directed my team to implement the workshop ideas to visualise layouts, enhancing UX with a structured flow and boosting brand recognition through a refreshed visual style
